![]() ![]() Sure there are plenty of other great wheated bourbons available - with Maker’s Mark Cask Strength and Larceny Barrel Proof providing healthy competition, but ultimately coming up short against Weller Full Proof. Desiring Weller bourbons and having an incredibly difficult time finding them is often a bitter pill to swallow, but the fact still remains they are great bourbons. For consumers, it’s a frustration exchange and it’s hard to fault them for feeling a bit disenchanted with Buffalo Trace. ![]() For a company that cites shortages and sees heavy allocation of their products, they continually release new products, including a rapid expansion of their Weller brand. Weller Full Proof is a winner and for most releases it would end there, but the Weller brand has another side to it thanks to its insane popularity. While only you can determine what your personal price threshold is, you can take some solace that Weller Full Proof offers an excellent pour that will justify a wide range of prices. But in that same reality, even paying triple for Weller Full Proof in today’s market is still a great value for this bourbon. The unfortunate reality for most is they will never come across it at MSRP and have to pay secondary prices. Bourbon drinkers just aren’t conditioned to compute such an equation of a highly sought after bourbon of excellent quality at a rock bottom price. But $50 for Weller Full Proof also sorta feels like a slap in the face only because of its rarity. It does feel like a throwback to the times when Weller was undervalued and was found on the bottom shelf for $20. Weller Full Proof’s $50 MSRP is shockingly low for what it offers. The company’s Buffalo Trace Antique Collection retails for $100, a far cry from what the market would be willing to pay even if they were readily available. As evidenced by the incredible demand and soaring secondary prices, Sazerac is undoubtedly leaving a lot of money on the table. They admirably (and also strangely) price their products far below market value. It’s never easy to discuss value when talking about in-demand, heavily allocated whiskeys from Buffalo Trace. Weller Full Proof is a great example of the heights wheated bourbons can reach and the disappointing reality that so few wheated bourbon actually ever reach it. It didn’t end up that way, and while it may not be on the same level as William Larue Weller, its lower proof will allow it to be more palatable for most. not overly exciting, I wasn’t going to be surprised if Weller Full Proof came across that way too. While I noted the slide in quality of Weller 12 Year over the years, the fact still remains, no company can quite copy their buttery, sweet, fruity, and perfectly oaked wheated bourbons. Regardless of peoples distaste for Buffalo Trace as a company because of their heavy allocation of their products, they make a damn good wheated bourbon. But the sad reality is, nothing quite tastes like William Larue Weller, Weller Full Proof, and the Van Winkle line for that matter. Due to their popularity, there has been an uptick in companies releasing wheated bourbons in hopes of catching the wave of Pappy Van Winkle and Weller, but actually having a product people can buy. That is of course a shame, since William Larue Weller, Weller 12 Year, and now Weller Full Proof are some of the best wheated bourbons on the market. A case could be made that adding another Weller release to Buffalo Trace’s portfolio will open up the opportunity for more to taste their high proof wheaters - and to a small degree this will probably be true - but in the cruel reality that is: few will ever see a Weller Full Proof. Despite Buffalo Trace producing an estimated 30-40k bottles per year of William Larue Weller, few ever get the opportunity to purchase one. They are arguably some of the best wheated bourbons “available,” and few could argue against calling William Larue Weller the best barrel proof wheated bourbon on the market. It’s hard to believe the Weller brand bourbons were once bottom shelf dwellers before becoming the highly desired and elite bourbons they are known as today. ![]()
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